Course Overview

This comprehensive Digital Marketing Course is designed to equip you with industry-relevant skills and practical experience to secure a high-paying role. The curriculum covers essential topics, tools, and strategies to make you job-ready, ensuring you gain expertise in all facets of digital marketing.

Fundamentals of Digital Marketing

• Introduction to Digital Marketing
  • Overview of online marketing vs. traditional marketing.
  • Understanding digital marketing strategies and goals.
• Market Research and Target Audience
  • Conducting competitor analysis.
  • Identifying target audience personas.

Website Planning and Development

• Website Basics
  • Domains, Hosting, and SSL.
  • Introduction to WordPress and website builders.
• Website Optimization
  • Designing responsive and user-friendly websites.
  • Page speed optimization and mobile compatibility.

Search Engine Optimization (SEO)

• On-Page SEO
  • Keyword research and placement.
  • Meta tags, headers, and content optimization.
• Off-Page SEO
  • Link building strategies.
  • Guest blogging and social bookmarking.
• Technical SEO
  • Crawling, indexing, and site architecture.
  • XML sitemaps and robots.txt.

Pay-Per-Click (PPC) Advertising

• Introduction to PPC
  • Overview of Google Ads.
  • Understanding Quality Score and Ad Rank.
• Search and Display Campaigns
  • Structuring ad campaigns.
  • Optimizing ad copy and landing pages.
• Performance Analysis
  • Conversion tracking and ROI measurement.

Social Media Marketing (SMM)

• Platforms and Strategy
  • Facebook, Instagram, LinkedIn, and Twitter marketing.
  • Building a social media calendar.
• Advertising on Social Media
  • Creating and managing paid campaigns.
  • A/B testing and analytics tracking.

Content Marketing

• Creating Engaging Content
  • Crafting blogs, articles, and infographics.
  • Content repurposing strategies.
• Content Distribution
  • Using email marketing and social media.
  • Leveraging content management systems (CMS).

Email Marketing

• Email Campaign Basics
  • Building and segmenting email lists.
  • Writing effective email copy.
• Tools and Automation
  • Using platforms like Mailchimp and HubSpot.
  • Analyzing open rates and click-through rates (CTR).

Analytics and Data Insights

• Google Analytics
  • Tracking website traffic and user behavior.
  • Setting up goals and funnels.
• Data Interpretation
  • Using data to refine strategies.
  • Understanding key performance indicators (KPIs).

Affiliate and Influencer Marketing

• Affiliate Marketing Basics
  • Setting up and managing affiliate programs.
  • Tracking commissions and sales.
• Influencer Partnerships
  • Identifying and collaborating with influencers.
  • Measuring ROI from influencer campaigns.

E-Commerce Marketing

• Introduction to E-Commerce Platforms
  • Understanding Shopify, WooCommerce, and others.
  • Creating product listings and optimizing for sales.
• E-Commerce SEO and Ads
  • Techniques for driving organic traffic.
  • Running Google Shopping and retargeting ads.

Advanced Digital Marketing Techniques

• Remarketing Strategies
  • Retargeting ads on Google and Facebook.
  • Personalized email remarketing campaigns.
• Growth Hacking
  • Viral marketing tactics.
  • Leveraging automation tools for scaling campaigns.

Module 12: Soft Skills and Job Preparation

• Presentation and Communication Skills
  • Delivering effective presentations.
  • Writing reports and client communication.
• Resume Building and Interview Preparation
  • Creating job-specific resumes.
  • Practicing interview scenarios for digital marketing roles.

Capstone Project

• Real-World Campaign
  • Planning and executing a live digital marketing campaign.
  • Analyzing campaign results and presenting insights.

Certifications and Placement

• Certifications Provided
  • Google Ads Certification.
  • HubSpot Content Marketing Certification.
  • Facebook Blueprint Certification.
• Placement Assistance
  • Mock interviews and career counseling.
  • Access to job portals and networking events.